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NJIT Launches Spring Radio Campaign This Week

NJIT launched its spring radio campaign on WCBS-880 and 1010 WINS beginning on April 4.

The campaign will continue to reinforce NJIT's position as "New Jersey's Science and Technology University" and build on the theme "The Edge in Knowledge."  The four-week flight, which runs from April 4 to May 2,  includes 172 :60s and 120 on-air sponsorship mentions. The target audience continues to be parent-age adults and thought leaders in the metro NJ/NY market.