It’s hard to imagine coming to college to learn how to design and build a 15-foot-tall-glacier, but that’s exactly what some 32 industrial design students, all from New Jersey, and enrolled in the NJIT College of Architecture and Design, will hope to accomplish on campus next week. The fortunate future designers will participate in an once-in-a-lifetime chance to create, fabricate and install an ice mountain to complement a runway during the upcoming Mercedes Benz Fashion Week 2012. The week of fashion firsts runs Feb. 9-16, 2012 in and around Lincoln Center’s Damrosch Park in New York City.The lucky students are enrolled in a college course called “Fashion as Furniture,” offered by NJIT’s College of Architecture and Design and taught by NJIT Assistant Professor Brooks Atwood, principal and founder of POD Design and Media, an avant garde Brooklyn design firm http://www.pod-design.com/. The client “Number Lab,” a small, trendy up-and-coming clothing company for discerning outdoorsy males, will number among Fashion Week openers on Feb. 9 at 10 a.m. at Milk Studio at which time the completed NJIT chef d’oeuvre can be seen. The students and Atwood can be reached for comment and photos as they assemble the wall in a studio classroom on the NJIT campus during daylight from Feb. 6-8, 2012.
(ATTENTION EDITORS: To set up telephone or in-person interviews and your own photo shoots with students from your towns and/or the teacher at NJIT from Feb. 6-8, 2012, or request photos be taken of students from your towns, contact Sheryl Weinstein, 973-596-3436, firstname.lastname@example.org.)
Atwood is no stranger to NYC’s hip design world. A fast-growing regular on design networks like HGTV, Atwood recently, with the help of NJIT students, designed and built a special room for a show house project. The room was part of a three-story penthouse in the Clock Tower, a new condominium in a former downtown Brooklyn landmark building.
“We’re talking about a very specialized, totally custom, super-high tech wall made of several parts,” said Atwood of his current project. The students will first build a white space-frame structure to hold a free-standing 15' wide x 20' tall x 2' deep wooden or possibly plastic PVC wall. The material choice depends on cost, time and availability.
The space-frame structure will be skinned in a stretch, white tulle, a material used more often on ballet costumes. The coup de grace will be an additional layer of thin, flexible tubing, sort of a sub-structure featuring Zip tie "ice cycles," branching out like ice crystal formations. Prior to the show’s start, NJIT students may model their own icicle costumes which before exiting they will attach to the wall.
“These three layers will create an amazing depth for shadows and silhouettes as well as adding a unique texture to the glacial surface,” said Atwood. “Our backdrop should fit in perfectly with the look our client needs to set the stage to best show off the fashion show to follow.”
Participating New Jersey students organized by counties and towns include:
Bergen County: Paula Ordonez, Saddle River; Samantha Goldman, Teaneck.
Cape May County: Shawn Bryan, Petersburg.
Essex County: Derik Tom, Belleville; Jane Mettle, South Orange; Christopher Cruz, Newark.
Gloucester Township: Jabeen Ali, Monroe Township.
Hudson County: Steven Da Silva, Kearny; Brian Hsieh, Harrison; Laura Terrano. Hoboken; Trevor Lamb, Jersey City; Monica Franco, North Bergen.
Mercer County: Jeffrey Groves, Princeton.
Middlesex County: Amanda Magyar, Carteret; Samantha Schulz, Colonia; Jessica Pfeiff, Edison; Giorgi Bitsadze; New Brunswick; Juan Rodriguez, North Brunswick; Juan Sepulveda, Piscataway; Anthony Agrios, South Amboy; Kristen Ciandella, South Plainfield; Ryan Cruz, Wood Ridge.
Monmouth County: Patrick Baker and Andrew Saada, Middletown; Christine Berdahl, Shrewsbury.
Morris County: Joseph Beyroutey, Boonton; Dominik Bak, Chester; Nicholas Domanski, Florham Park.
Ocean County: Amber Smith, Bayville; Tracy Wu, Little Egg Harbor.
Union County: Matthew Negron and Katherine Isidro, Union.
Alberto Gonzalez Ruiz, from Madrid, Spain, is also a participant.