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NJIT Management Professor Presents Paper at International Conference

William V. Rapp, Henry J. Leir Professor of International Trade and Business and Director of the Leir Center for Financial Bubble Research at NJIT, presented a paper at the 2014 ISIS-VENICE International Multidisciplinary Academic Summit. The paper, entitled "International Product Cycles Effect MNE Strategies," explained why China is facing a major shift in competitive advantage according to International Product Cycle theory and how major brands and global retailers are driving the process.