Kevin Pon and Aurélien Eminet from the School of Economic and Social Development (École Supérieure pour le Développement Economique et Social-ESDES) of the Université Catholique de Lyon (UCLy), France, hosted Cesar Bandera, assistant professor of entrepreneurship in NJIT's Martin Tuchman School of Management, for a week-long innovation and strategy exercise. Twenty-seven teams consisting of 150 undergraduate students from all disciplines competed in an accelerated simulated global market (three years in the simulated market elapsed every 24 hours). Some students also presented elevator pitches of their operational European startups for prize money.
ESDES and NJIT maintain an exchange program whereby undergraduate NJIT students can simultaneously complete their degree and obtain a UCLy master's degree. In addition, for several years Martin Tuchman School of Management faculty have been conducting research jointly with Pon and Eminet in management education and cross-cultural entrepreneurship.